I like to start with thinking about the experiences that I find really wonderful and then think through why I love them. I’m not a mobile connoisseur; I don’t have the coolest apps nor create amazing things from my mobile devices. Rather, I think I’m a pretty average late-twenty-something ios-using lady.
What are people’s favorite mobile apps/experiences? Mine include:
– United Airlines
– Gmail App
Things these apps have in common:
– The first screen I open is likely the most relevant one to what I want to do.
– Things that I might want to do but am not currently doing are completely obscured yet only 1 click away (yeah, they all happen to have “hamburger,” or as I call them, “menu” buttons/icons).
– Options are comprehensive enough for anything I want to do on the go
– Navigation is clear, visual, and memorable. I don’t have to click around every time I go to the app to find something I need (embarrassed to say this is what I have to do anytime I want to change settings in Snapchat).
Hypemachine and United had the absolute worst apps that I’ve ever seen out of the gate. They tried to take their full web experience and mash it into a tiny screen. It was dismal. They outsourced and rebuilt their apps from the ground up and they continue to blow me away. Every. Time. They are by far my favorite apps, simply because I’m amazed at how they went from zero to hero and absolutely nailed it.
We say “mobile first” not because we want things to look cute on a small, narrow screen. If I’m not mistaken, we say mobile-first because mobile devices give us less real estate and thus force us to be extremely deliberate with design and development choices. It’s ok to have things obscured as long as there is a clear and logical place to get to it if that’s your intention. In fact, obscuring functionality until you need it and getting the heck out of the way is one of my favorite things about well-done mobile experiences. By contrast, perhaps my biggest technical pet peeve is seeing things that cover any element of what I’m currently looking at while I’m on mobile, like TIME’s red floating tab. To be honest, mobile first is the exact opposite of a junk drawer. Translating the hamburger icon to web, where you presumably have all the real estate you might want and need is necessarily a junk drawer because you’re obscuring things when it’s not necessary.
I think I’m more inclined to dig down and open all menus on a native app, whereas on mobile web, I’m generally less lenient, expecting the app to handle what I came for, which is generally a smaller subset of features than a full app offers.
What are the req’s a mobile WP.com experience? Are they identical to reqs for the web?
– multi site management
– create posts (and pages?)
– read notifications
– create new site